Matcha by subscription, 30 g pouch
Nº 001 · Ceremonial matcha from Uji

Signature Ceremonial Matcha from Uji. First harvest, single cultivar Okumidori, 30 g.

First harvest, single cultivar Okumidori, 100 % Uji. An intense matcha taste with deep umami, a creamy texture and a vivid jade green, with a long, soft finish. A matcha for the tea ceremony, pure as usucha or as an ultra high-end latte.

Ceremonial GradeJAS certifiedSingle cultivar OkumidoriFirst harvest
CHF 32CHF 48 · 33 % offper delivery by subscriptionFree shipping
+ CHF 16On top, every subscription delivery earns you CHF 16 as a gift.Redeemable from CHF 48 for 30 g of Signature matcha.
  1. + CHF 16Delivery 1
  2. + CHF 16Delivery 2
  3. + CHF 16Delivery 3
  4. CHF 4830 g Signature matcha free

How often do you drink matcha?

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  • CHF 32 instead of CHF 48 per delivery
  • Free shipping across Switzerland
  • Made in Japan
  • The starter set at half price
  • Niyu loyalty programme: CHF 16 per delivery, 30 g free from CHF 48
  • Each subscription delivery of your friends earns you CHF 8
  • Change the rhythm any time
  • Minimum three deliveries, then cancel any time
  • Gold membership of Niyu Design included

Buy once

30 g in a tin, no subscription.

CHF 48

CHF 160.00 per 100 g

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The 5 g sample is free; you only pay CHF 2.50 shipping. The subscription then begins unless you cancel before.

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About the product

Our Signature Ceremonial Matcha is 100 % from Uji near Kyoto, from the first harvest in spring and from the Okumidori cultivar alone. It is made in Japan with the traditional stone-mill process.

For usucha, whisk 2 g of matcha with 70 ml of water at 75 °C until frothy. For a matcha latte, pour a matcha shot (2 g of matcha, 30–60 ml of water) onto 125–250 ml of milk, warm or cold over ice. It stays vivid green in the milk.

In the matcha subscription it costs CHF 32 instead of CHF 48 per delivery, with free shipping. Each delivery comes with CHF 16 credit in the Niyu loyalty programme as a gift; from CHF 48 you receive 30 g of Signature matcha free.

Details
Origin
Uji, Kyoto (Japan)
Harvest
First harvest (ichibancha)
Cultivar
Single cultivar Okumidori
Grade
Ceremonial grade
Made
In Japan, traditional stone-mill process
Contents
30 g, in a tin when bought once, in a pouch in the subscription
Makes
About 15 matcha shots or matcha lattes at 2 g each
Preparation
2 g of matcha, 30–60 ml of water at 75 °C, first stirred into a paste
Storage
Cool, dark and airtight; best within four weeks once opened

Questions.

How does the matcha subscription work?

You receive 30 g of Signature Ceremonial Matcha in a pouch, every 2 weeks or every month, for CHF 32 instead of CHF 48 per delivery, 33 % less, with free shipping. Each delivery comes with CHF 16 credit in the Niyu loyalty programme as a gift. The minimum term is three deliveries; after that, cancel any time in your account. Change the rhythm any time.

What is the Niyu loyalty programme?

With the matcha subscription you get CHF 16 credit as a gift with every paid delivery, and CHF 8 for every paid subscription delivery of friends you invited with your personal link from your account. From CHF 48 you receive 30 g of Signature Ceremonial Matcha free, as an extra pouch with a delivery. Redeeming starts a new minimum term of three deliveries. Credit is only earned with an active subscription, is never paid out in cash, and lapses when the subscription ends.

What is the difference between ceremonial and culinary matcha?

Ceremonial matcha comes from young leaves of the first harvest of shaded tea gardens and is meant to be drunk pure: deep green, silky, with plenty of umami. Culinary matcha usually comes from later harvests, is more yellowish and harsher, and is used for baking and cooking. The term «ceremonial» is not protected, so trust colour, fineness and taste.

What do Uji, first harvest and Okumidori mean?

Uji near Kyoto has been one of Japan's most important tea regions for centuries and is the home of the matcha of the tea ceremony. The first harvest (ichibancha) is the year's first picking in spring, with the most tender leaves and the most umami. Okumidori is a tea cultivar with a deep green and a round, mild taste. Single cultivar means: this one cultivar only, never blended.

Does matcha taste bitter?

Good ceremonial matcha does not taste bitter; it is round and creamy, with deep umami and a long, soft finish. Bitterness usually comes from water that is too hot (above 80 °C), too much powder, or a simpler grade from later harvests.

How do I prepare matcha properly?

Best with the paste method: sift 2 g of matcha into a warmed bowl, stir it with 10 ml of water at 75 °C into a thick paste, add 20–50 ml of water at 75 °C and whisk with the bamboo whisk (chasen) in W-shaped strokes until frothy. The result is a matcha shot without lumps, to drink pure or as the base of a latte. Boiling water makes matcha bitter.

How long does 30 g of matcha last?

30 g make about 15 matcha shots or matcha lattes at 2 g each. If you drink it daily, choose delivery every 2 weeks in the subscription; if now and then, every month.

How should I store matcha?

Cool, dark and airtight. Unopened, matcha keeps for several months, ideally in the fridge; let it come to room temperature before opening so no condensation forms. Once opened it tastes best within four weeks. Light, heat and air take away its colour and aroma.

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